Art of commonsense

There's more to managing a PR company than winning new business. Often that's easier than how to be a great boss, or create the best place to work. Or how to motivate staff when things are going wrong for them or the agency loses a client.

Then you need to turn to good old commonsense and that's what I have built into my 10 minute PR Trainer ™ presentations available in the shop at www.askdd.com.